Welcolme to the Goldmine!
This is the growing archive of the finest articles and features, where Scott or Rachel will show you the precise steps you need to take, to grow your MFR practice or other business, attract more customers and increase your profits. This is your direct access to our proven strategies and expertise - as we personally work with you to impact your business. They are purposely on plain background pages for your ease of printing if you choose for future reference.
15 Words that will make your Money
The words you use to communicate with your customers are very
important, whether in brochures letters, advertisements email,
on websites or in telephone and face to face conversations. In
this article, we will give you 15 different words that you should
consider incorporating into all of your communications.
Newsletter 1: Marketing your current customers
This focuses on one of the most overlooked elements of marketing success - your communications with your existing patient base, your customers, clatients, call it what you will.
Newsletter 2: 10 marketing strategies
I would like to offer this as a gift to you right now. Have a look at this list of ten prime ways of marketing. If you're serious about growing your business, pick at least two that you're either not doing, or not doing very well - and MAKE A DECISION to add them to your marketing mix in the weeks and months ahead: ...........
Newsletter 3: Focusing on the benefits rather than the features
Most of us can say that Word of Mouth is our most effective marketing strategy, responsible for bringing in the majority of new patients. Well did you know that you can make this even more effective and lucrative?!................. The patient must WANT to see you; face it, almost everyone NEEDS to see you, but do they want to?! By focusing your communications on the BENEFITS they will better understand the "What's in it for me" question.
Newsletter 4: adding incredible value
Take this concept and try it out in your business for ten days and see what happens. It's the most powerful business growth concept on earth - and yet it will cost you absolutely nothing. Decide for the next ten days that the prime purpose of your business is to add incredible value to the lives of your customers. For a few days, forget about the struggle for money and profits. Forget about you and just focus on them. Step into their shoes and do whatever you can to enhance the quality of their lives. Surprise them. Shock them. Make them laugh. Give them something they weren't expecting for free. Brighten up their day. Send them a gift...anything that lets them know that their well-being is your top priority.
Newsletter 5: 20 ways to STOP losing out on business
This originally came in 2 separate week installments.
I want you to ask yourself 20 hard hitting questions. Answers to these will show you instant ways for you to bring in more customers and grow your business. If you are willing to spend a few minutes giving them serious and honest thought - the results can be quite profound.
Newsletter 6: Hiring Administrative Help
This originally came in 2 separate week installments. Read the Intro first here.
Are you blessed to have a busy practice? Are you a "One-Man-Show?" Are you running ragged, trying to do everything?! Well, hiring some admin help might be exactly what you need to move to the next level, be more productive, focus on the things you love to do and which bring you income. This article details how to go about hiring admin help.
Newsletter 7: Hiring Clinical Help
This article details how to go about hiring therapist help, when to do it, how to configure payroll etc. Leveraging yourself is a business building strategy that is time-tested and proven!